Tag Archives: lux

Who is IT?

Who is an IT-girl?

What do we know about IT-girls? Is there one term that is less clear among thousands of fashion terms? New fashion subculture has long historical roots. According to Wikipedia, the phrase has originated as slang in British society of the upper class at the turn of the 20th century. Everybody knows Rudyard Kipling who used a term “IT” in his short story “Mrs. Bathurst”. In 1927 an English writer Eleanor Green titled her book “IT”. In the same year Paramount Pictures made a movie based on the book. The production studio introduced a phenomenon of a Hollywood IT-girl as a young sexually attractive girl who was in the public eye. That was not a surprise that after the movie the leading actress Clara Bow became the first official IT-girl. efd753b43619bffa6b5dea2b61c0b11d

The next one was Audrey Hepburn.7e22ba484ef5ed2f301e5199575b5e5a  In the 2000s Sarah Jessica Parker had no choice but to hit the jackpot with the “Sex and the City”. After that, creative directors of luxury fashion brands decided to use young girls with famous names as a marketing tool. Chosen ladies became ambassadors of style. Hedonism was used as a powerful force to occupy fashion market. Young ladies put spirit into gloomy classics like Chanel’s tweed jacket. Having a unique sense of style and courage, they started to mix old and new ideas. Subsequently, with a sniper’s accuracy they hit the masses with new looks. The development of gadgets and software kept up with the epoch of IT-girls, street stylers and bloggers. Their collective dialectic became a good soil for a subculture to expand to all chains of fashion business. It was the time when fashion moved from streets to runways and still stayed fashion.


The IT-girl’s standard ranges from continent to continent. But as a rule, these girls are well-educated and intelligent, have a good sense of style and a fine taste in music, art, cinema. Real fashion world hates stupid. IT-girl has a strong personality.

As for me, the IT-girl is a stylish and trendy girl, charismatic and attractive woman, in other words “some kind of femme fatale”. Millions of people love and follow IT-girls, others hate them, but everybody envy them.

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Last summer I had an honor to meet and spend some time with the IT-girl. I also asked some questions that grew up into interview. The interview coming soon…



Screenshot_2015-05-13-20-15-23Inspired by black color and YSL-icons I decided to make a VERY amatuer video to show how I do feel YSL spirit. As you know all my looks I buy on YOOX, NET-A-PORTER.

Silk dress Saint Laurent

Viscose top with open back Alexander McQueen

Shoes Roberto Cavalli

Earrings BVLGARI

Belt vintage


Let’s see the video, let’s judge and leave your comments! Please enjoy!


I am happy to announce the beginning of my contribution to LuxAddicted and special for main character ISA. There are short stories about life, love and fashion at the French Riviera.

About two years ago I met ISA and worked with her as a fashion stylist. Time later we became a good friends. I call her my MUSE. Look at my styling editorial with her, please, and you will understand!



Ladies and Gentlemen! Get to the point! My first story “Two milk glasses. Part I”. Don’t be too strict…


Sport car wheels were adding miles every second on hot asphalt highway. On the left side the Mediterranean covered all possible to an eye angles without any borders.

As the day was close to the its end like when we see a silhouette of moon in the daytime, the waves were getting ready to meet the night.

Isa’s body has been thrown in the seat from one side to another on the hairpin bend of serpentine. At times, she stopped at the curb; catch her breath to calm down nausea. She gave more then 2 years to those territories and roads, but could never come in agreement with the local mountain scenery and intricate turns of the track. During those years, Isa accustomed her wardrobe to the unusual climate. Spoiled by cool climate, being lover of soft angora wool and sable fur, she again reshaped her views and preferences. On the labels «silk» and «cotton» instead of «lamb wool» were increasingly loomed. “Sonya Rykiel” was tightly packed in trunks and was silently hanging in the spacious dressing room. The most famous knitwear of this legendry French went to the back of the little life stories of female life flowing in hot temperature of the French Riviera. A word of espadrilles, which used to be associated only with the Spanish military, quickly materialized in the life of Isa’s colourful variety of options.

no5The airport was about ten miles. Heart was vividly thrilling with the sensor level of gasoline, which strongly resembled the depletion of the tank. Wheels and speed were ringing closer the long-awaited meeting, which promised a peaceful inevitable resurrection after breaking up. Strong female hands compressed the steering wheel in trembling excitement, the smell of perfume caused infinitive irritation and intoxication. Isa, the same Isa, who was courageously put together frayed jeans and Chanel №5 in a single day look, confused and spread out in space in exciting fever. An intellectual with a broken psyche without stopping chewed a bitter Swiss chocolate, watching the plane coming in to land.

On a small parking lot at the airport Isa stopped the engine and got out of the car. Burberry heels slowly but rhythmical created an attractive female self-confident sound on the way to the terminal.

Official free tranclation by ISA

For more information please go LuxAddicted.  Be free to leave your comments or contact me with any commercial or collaboration enquiries alexakras@gmail.com.

All I do is for you!