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Cup of tea with IT

ITgirl Alina Gelzina (@ALINA_GELZINA) is one of the most promising young fashionistas and stylish discoveries of the last years. She is glamorous; she is like a modern prototype of princess from Disney fairytale. She has a strong sense of style and clever small head. Alina is already a famous street styler and a global fashion person.

950f26ee8b949911a560e4c0212d50a1“Do you want a cup of tea?” says Alina, inviting me to take a sit at the olive sofa in her sunny room. I put my vintage Valentino bag and camera next to me and take a pencil and a notebook.

Snow-white cat Modena sniffs my feet touching them with the tip of a wet nose. Alina takes a sit opposite an oval mirror and begins to make up. I feel myself free and comfortable; the IT-girl seems to be very hospitable.

  • Why streetstyling?

I do it for my future career, I feel prospects. Someone might think that I just walk around and take pictures. But I don’t. I can’t tell you my plans because they are only plans. The more I do it, the more chances to meet people important for my future career I get. Streetstyling is a good way to PR yourself and it is also a possibility to earn money. It’s the same job as any other, but from the point of view of the most of people it looks like it is much easier. It’s wrong. I feel tired after the first day of a Fashion Week. But it is always a very pleasurable tiredness.

  • collageWhat is about your plans for this season?

I am going to go to Paris, Milan, London and New York Fashion Week to visit as much shows, presentations, dinners, and parties as I can. Everything in this business builds on communication and acquaintances. It’s important not to hesitate and no to be shy. I am developing these features.

  • Who inspires you?

I would like to distinguish Veronika Heilbrunner. However, many of the street stylers are noteworthy.

  • Who is your favorite designer?

It’s wrong to say “favorite”. It’s much better to say that one designer siuts me and another one doesn’t. I prefer Chloe, Gucci in last two years with Alessandro Michele, Louis Vuitton, and Dior with a new vision of femininity. I like the 70s style that appears in a new light from season to season with every new fashion show.

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  • So, do you always try to keep 70s in your style?

70s and boho chic, wide-brimmed hat are closer to my self-awareness. At the same time I can’t give up on other things.

  • What features does a person need to be successful in fashion industry?

It’s important to be brave and don’t lose oneself.

  • Tell me about difficulties in fashion and street styling in particular?

Very often I returned to a hotel room after a fashion show and cried blaming myself. I spent time, money and did nothing to come closer to my goal. I hesitated to meet, to ask for contacts, to ask about work. Now I am learning to be brave. My family always supports me.

  • You are co-owner of IT Girl Personal Styling Agency. Is it just a commercial project?

No! I want people to be more beautiful and I try to show them the way to do it. The agency helps women to do styling, shopping and to save time and money. Unfortunately, today Instagram-girls set the trends of wearing Hermes shoes, Chanel or Louis Vuitton classic bag, Balmain ragged jeans, blonde curls and corrective makeup. The popularity of Instagram-girls creates Instagram-twins. In my opinion, it’s better to monitor and hunt streetstyle reports than to copy Instagram-girls’ style.

  • How do you make looks?

Every season I choose things that I like, collect basic clothes that I can wear every time, mix luxury and mass-market. I never spend a lot of money for shopping. The look from the last Paris Fashion week is a bright example: H&M total look except for the Burberry trench coat, Prada shoes and vintage clutch. I always buy clothes and accessories thoughtfully and carefully.


  • ef1e2cf2a2587d40a992ac57eb50eadfWhat are you favorite clothes?

I don’t have ones. I can wear just basic black and white cotton T-shirts and TOPSHOP blue high waist jeans and Acne studio dark grey jeans… I mix them with colorful shoes, jackets, accessories.

  • Share with us some fashion tips.

I prefer clean and bright colors, ordinary cut, simple lines and colorful accessories. The look should make an impression of spontaneity and lack of preparation. And of course it’s very important to be honest with yourself.

What is the image of the ideal life?

The most important thing in my life is my future family, my husband and children. I would like to travel and visit fashion shows together with my children. Together and forever. I promote family values.



Yves Saint Laurent made my style. Chapter I

ae8e43dbae0123cbc9515e26f795730fI bought my first Yves Saint Laurent at the age of 21. It were classic fuchsia pumps with famous gold “YSL” sign inside. Then were the second, and the third…

Meanwhile “every year women of New York leave the past behind and look forward to the future…This is known as Fashion Week” (Candace Bushnell, Sex and the City). They felt a fashion spirit always keeping  fingers on the trend pulse and chose their own style. New York with Fashion Week was very far from me as Paris, London and Milan. Only new Vogue issue and pair of shoes made me feel that fashion is near by me.

6510ccf0f7602133e8c5a3342f062889At the age 24 I became a fashion insider and now I’m a part of difficult magic mechanism of fashionable world that is very demanded on the way you look. A strong sense of personal style makes people be unique.  “Fashion fades, style is eternal” Yves Saint Laurent once said. There are no seasons, no trends. A personality cannot be changed. Style is a non-verbal language. One day it shouts loudly , another it is shy. Everyday outfits makes me feel harmony and favorite white silk transparent blouse talks more than words.


Once after I have dropped a glance at Yves St. Laurent campaign  I saw reflection of my inner femininity. It seemed that glamorous smell of woman skin penetrate through the magazine and this woman from glossy page should be muse. She is a spotlight with heightened sex appeal. Season by season I convinced that YSL-girl brave and desirable. I want me to be SHE. I was born to wear YSL black smoking jackets.


Lace, silk, transparency and Masculine – Feminine balance, sexuality and black smoking. YSL-girl is a true icon, she is passionate and always carry red lipstick in the back pocket of jeans. Her beauty does not shout loud. It is quiet and charming like magic parisian night.

YSL-girl is not afraid to wear a wide-brim hat and forget about lingerie. She doesn’t smile to strangers.

Due to work of huge fashion team from couturier, models to photographer and stylist thousand women in the world feel themselves always self-confident and free. New YSL black dress is the best psychoanalyst and pill even if you feel depressed. Black by YSL is the happiest color ever.



Ballerina Maya Plisetskaya and fashion at her pointe shoes

b895bf4c48cbe5f5c70bac9f72bbf414The outstanding Russian ballerina of the Bolshoi Theatre prima ballerina Maya Plisetskaya died on Saturday. She was one of the most celebrated ballerinas and choreographers of the 20th century. Plisetskaya made admire greate designers, musicians, artists, photographers, art lovers. Beatuful and graceful Plisetskaya was considered to be a muse of legendary French couturier Yves Saint Laurent.Yves Saint Laurent with Maya Plisetskaya

In 1973 French choreographer Roland Petit created the ballet “Death Rose” to the music of Gustav Mahler  specifically for prima. Yves Saint Laurent was so inspired by the idea that he made pale pink chiffon cape for refind and elegant Russian ballerina. Soft pale color of cape made Maya look fragile, very feminine, defenseless and frank at the same time.

Another French couturier Pierre Cardin and Plisetskaya were formally introduced after an outdoor performance of The Dying Swan in 1971. During the show,  a greate storm broke out, but ballerina continued dancing and audience didn’ open umbrellas! Cardin created Plisetskaya’s dance costumes for Anna Karenina (1972), The Seagull (1980) and The Lady With the Little Dog (1985) and evening wear.

France's fashion designer Pierre Cardin (R) kisses the hand of legendary Russian ballet dancer Maya ..

In the September, 1959 magnificent Russian dancer appeared in Harper’s Bazaar and in the April, 1966 in Vogue. Photographes were make by outstanding Richard Avedon. A 1959 photograph of Maya Plisetskaya was on the cover of Vogue Russia.


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